Once your new casino site has been designed and built, you should see your database of customers begin to grow. Right from the moment that you go live with your new casino, you need to have a good customer service program set up.
No matter how easy your site is to use, you will find that some players may have difficulty with some of the instructions. This is particularly true if they are new to online casinos.
Then there may be questions about your rules and regulations that need to be clarified.
For these queries and the many others that you receive, you will need a way to be able to respond to them quickly and efficiently.
Ideally, you will want to have a support staff available 24/7 as your casino should be continuously open for your account holders to enjoy. If this is not possible then you definitely need someone available in customer support during your busiest hours. This can be difficult if you are accepting players from different parts of the world who live in different time zones.
Your customer service should be comprised of different ways that your players can contact you. You can do this by offering live chat either during set hours or 24/7. You can also set up an email system. When doing this, make sure that you are able to respond in a timely fashion. You should also provide a complete mailing address and consider providing a phone number if you are going to be able to efficiently the handle phone queries.
Once you have all the options in place for offering the support you must, make sure that there is qualified staff on hand to answer the queries as quickly as possible and most importantly that the information they are offering is accurate.